March 2010
Re-brand for cultural agency
As lead consultants on the Audiences Yorkshire re-brand, we've the opportunity to apply our clean slate approach to this growing cultural agency. We've taken the time to evaluate current perceptions and recent organisational development - before re-thinking the entire brand strategy from manifesto and core idea to architecture, behavioral change, naming, visual identity and implementation. With a handful of months before the brand re-launch, we're embracing every opportunity to communicate their compelling and distinctive story.
