We like to share, so here’s a little snippet of insight into our most recent work with the Henry Moore Institute…With this site specific installation, no-one (not the client and certainly not us) knew what Alan would create for this exhibition, so the questions of what we could do for the marketing campaign was pretty much wide open. All we did know, was that this was pretty special – a world renowned artist and a finite experience that would literally be painted over come May.

We met with Alan a few times to get to grips with his art and to seek inspiration for the campaign. On our third meeting, he casually drew a few pencil marks on a scrap of notepad and unbelievably passed them across the table to me (yes, I do still have this original piece of art and no, I won’t be parting with it on eBay).

This gave us a starting point…marks from the artist which we could play with, and use to provide windows for an imaginative copy-based campaign. I’ll let you judge the results for yourself, but it seems to have done the trick as more visitors have been drawn into the space.

Catch this exhibition before it closes (and gets painted over) on the 2nd May 2010!

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