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	<title>Wonder Associates Blog &#187; Campaigns</title>
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	<description>The design consultancy for Arts &#38; Culture</description>
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		<title>Recorders exhibition preview at Manchester Art Gallery</title>
		<link>http://www.wonderassociates.com/blog/index.php/2010/09/recorders-exhibition-preview/</link>
		<comments>http://www.wonderassociates.com/blog/index.php/2010/09/recorders-exhibition-preview/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 10:38:50 +0000</pubDate>
		<dc:creator>Lisa Gardiner</dc:creator>
				<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.wonderassociates.com/blog/?p=240</guid>
		<description><![CDATA[“In Recorders, artworks hear, see and feel the public, they exhibit awareness and record and replay memories entirely obtained during the show. The pieces either depend on participation to exist or predatorily gather information on the public through surveillance and...]]></description>
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<p>“<em>In Recorders, artworks hear, see and feel the public, they exhibit awareness and record and replay memories entirely obtained during the show. The pieces either depend on participation to exist or predatorily gather information on the public through surveillance and biometric technologies.</em>” Rafael Lozano-Hemmer</p>
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<p>We emptied our pockets, scanned our fingerprints, captured our heartbeats, recorded our voices, and watched as our images were projected in huge scale on the gallery walls. The Recorders exhibition preview was everything promised &#8211; ominous, playful &#8211; and truly brought alive our campaign message of &gt;_awaiting your input. We&#8217;ve seen lots of fantastic press on Recorders, but our favourite has to be this line from The Guardian (Friday 17 September): &#8216;<em>Fugitives would be well advised to steer clear</em>.&#8217;</p>
<p><a rel="attachment wp-att-247" href="http://www.wonderassociates.com/blog/index.php/2010/09/recorders-exhibition-preview/blog_recorders_4b/"><img class="alignnone size-full wp-image-247" src="http://www.wonderassociates.com/blog/wp-content/uploads/2010/09/BLOG_RECORDERS_4B.png" alt="" width="470" height="450" /></a></p>
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		<title>The simple pencil mark</title>
		<link>http://www.wonderassociates.com/blog/index.php/2010/03/the-simple-pencil-mark/</link>
		<comments>http://www.wonderassociates.com/blog/index.php/2010/03/the-simple-pencil-mark/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 18:54:33 +0000</pubDate>
		<dc:creator>Rob Fowler</dc:creator>
				<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.wonderassociates.com/blog/?p=68</guid>
		<description><![CDATA[We like to share, so here&#8217;s a little snippet of insight into our most recent work with the Henry Moore Institute&#8230;With this site specific installation, no-one (not the client and certainly not us) knew what Alan would create for this...]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-72" title="preview night" src="http://www.wonderassociates.com/blog/wp-content/uploads/2010/03/BLOG_ALANJOHNSTON_3.png" alt="preview night at Henry Moore Institute" width="470" height="305" /><br />
We like to share, so here&#8217;s a little snippet of insight into our most recent work with the Henry Moore Institute&#8230;With this site specific installation, no-one (not the client and certainly not us) knew what Alan would create for this exhibition, so the questions of what we could do for the marketing campaign was pretty much wide open. All we did know, was that this was pretty special &#8211; a world renowned artist and a finite experience that would literally be painted over come May.</p>
<p>We met with Alan a few times to get to grips with his art and to seek inspiration for the campaign. On our third meeting, he casually drew a few pencil marks on a scrap of notepad and unbelievably passed them across the table to me (yes, I do still have this original piece of art and no, I won&#8217;t be parting with it on eBay).<br />
<img class="size-full wp-image-70" title="by Alan Johnston" src="http://www.wonderassociates.com/blog/wp-content/uploads/2010/03/BLOG_ALANJOHNSTON_2.png" alt="original pencil marks by Alan Johnston" width="470" height="130" /><br />
This gave us a starting point&#8230;marks from the artist which we could play with, and use to provide windows for an imaginative copy-based campaign. I&#8217;ll let you judge the results for yourself, but it seems to have done the trick as more visitors have been drawn into the space.</p>
<p>Catch this exhibition before it closes (and gets painted over) on the 2nd May 2010!</p>
<p><img class="size-full wp-image-71" title="copy-based campaign" src="http://www.wonderassociates.com/blog/wp-content/uploads/2010/03/BLOG_ALANJOHNSTON_5.png" alt="press advert for Henry Moore Institute" width="470" height="305" /></p>
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