Theatre Centre commissioned Wonder to create a new and improved visual identity and website to better resonate their strong reputation as a UK-wide touring company and hub for professional development in new writing.
The design reflects Theatre Centre’s personality and uses a bold memorable style that plays on the boundaries of iconography and illustration. The umbrella 'hands' logo is a pictorial representation of the professionals and audiences the organisation brings together for enjoyment, participation, development and collaboration.
The main logo morphs to reflect the strands of Theatre Centre’s holistic offer - Shows, Events, Education, Skylines, 60, Commissions - each with it's own bold icon and title swap out. As well as strengthening the stamp-able nature of the logo, the textured use of colour provides a far more relevant and contemporary look and feel. The visual identity has been delivered with full style guidelines and toolkit for ease of use across the organisation.
In addition, Wonder were commissioned to design and develop a new website. The site has numerous opportunities for dialogue and interaction with commenting available, a live feed and a password protected online community for playwrights to share and feedback on each other’s work. Comprehensive navigation clearly displays different strands of Theatre Centre’s work, further supported by the sub-logos, and throughout the site we have worked to elevate rich media in large carousels and branded players.
"We felt Wonder understood our needs and ambition from the very first contact. They were able to interpret our messages into fantastic designs (on and off line); really communicating what we are about in a way appropriate to our values of collaboration and interaction. They are incredibly hard working, problem solving and available. We would recommend this company to any arts organisation wanting to translate values to a clear visual identity. Wonder Associates are well worthy of their name." Natalie Wilson, Artistic Director, Theatre Centre