News
February 2009
A-maze with new brand identity
Wonder have created a new brand identity for FunderFinder; a UK-wide charity producing software for grant-seekers. We were briefed to work with the organisation to visually translate an identity for their software product called PIN (People In Need) and develop effective promotional print to drive sales.
The core creative focuses on a graphical device cleverly representing the maze of missed opportunities and dead ends individuals face when trying to find charitable trusts. The solution to this maze (to find charitable grants) is PIN software.
"We found working with Wonder Associates much more stimulating and productive than we had anticipated. They listened to what we had to say, understood what we wanted, came up with a number of appropriate options in a short space of time - consistently demonstrating a mix of creativity and professionalism that made the whole experience very satisfying." Jo Habib, Director at FunderFinder.
