News
30 September 2009
Fancy one of these?
The first 500 visitors to Sculpture in Painting at Henry Moore Institute will not only get to enjoy the Institute's first ever painting show, with works by Titian, Hogarth, Vuillard and Henning, but will also receive a FREE branded cotton bag to swing from their arm, keep, love and enjoy. This forms part of the Wonder campaign to drive visitors to this major exhibition, and follows on from our installation of a bold splash of graphics across their facade.
Rebecca Land, Communications Manager said: "We asked Wonder to create a campaign for our most important exhibition of 2009, Sculpture in Painting. We’re thrilled with the results so far, and early signs suggest that this will result in a significant increase in visitor figures over the course of the show, which continues until 10 January. Their approach has struck a perfect balance between staying true to our values as a serious, scholarly venue, whilst making our magnificent façade more inviting to passers by."
