Henry Moore Institute commissioned Wonder to create a multi-faceted marketing campaign and publication for their 2010 exhibition Undone: Making and Unmaking in Contemporary Sculpture. The exhibition brought together sculptures by 20 artists working across Europe, North and South America, united by a common aesthetic that lies on the threshold between made and unmade.
Drawing reference from the theme and very nature of the works, Wonder took a handmade approach to the creation of a three-dimensional type treatment to lead the campaign. Alternate Gothic was selected for its strength in legibility, and after experimentation with textiles, wires, and sellotape – black electrical tape became our media of choice to create the letterforms.
Armed with forty rolls of electrical tape and a stunning acid green paint palette, we set about making Undone piece by piece. After seven hours of hard graft and craft, we got the shots we were after. The making and unmaking of the Undone type treatment provided a simple yet striking set of assets to take across the campaign, including outdoor advertising, promotional leaflets, VIP invites, facade and exhibition graphics, trailer animation and promotional merchandise.
"As ever their creativity shone through. Their sheer determination to give a flavour of what is quite a disparate and complex show went above and beyond the call of duty, involving a lengthy photo shoot, loads of studio time and a lot of black plastic tape!" Rebecca Land, Communications Manager, Henry Moore Institute.
We also unveiled our first publication for the Institute; we set out to create a striking, elegant catalogue that would be a well-loved addition to any bookshelf. With 48 pages, and 32 illustrations, we selected a 226mm x 160mm perfect-bound approach. We wrapped the publication in a heavy uncoated cover, printed in the same acid green tone as the campaign; making use of a black foil finish for stroke-ability. Inside we made use of a two-column grid, allowing the interview copy to flow between full bleed images of the artists works. Alternate Gothic is used for headers and artist names as further points of interest throughout.
"Wonder designed the exhibition catalogue for us, which is a thing of beauty. They worked with our modest budget to create something that has a luxury feel, and they never tired of discussing different print effects, paper options and formats. This is their first catalogue for us and they showed a real awareness of the wider marketplace and how to pitch a piece of merchandise of this nature." Rebecca Land, Communications Manager, Henry Moore Institute.
You can buy a copy of the Undone publication online at The Henry Moore Foundation for £6.50 (excluding shipping): perfect for fans of contemporary arts and design.