We’ve been working with Hyde Park Picture House since 2005, delivering a super cool brand across all marketing touch points. It started with a logo and then developed into creating a consistent, audience-relevant approach across all print and the website.
Good brands constantly evolve and before the 2010 Autumn film season, we had the perfect opportunity to undertake a review and re-design of the Hyde Park Picture House What’s On print.
Hyde Park Picture House have a packed schedule of films and events for a wide-ranging audience: clarity, attraction and heightening of the art house's brand were key in our review. We transformed the cover whilst retaining high pick-up rates, amended the grid to a vertical 3 column layout for even better presentation of content, and widened the type palette for an ultra contemporary feel. For extra audience appeal and art house stand-out, we’ve also gone for a 2-colour print job for that extra edge and resonance...the results speak for themselves.
“In our recent re-design, Wonder Associates not only provided a strong set of new designs that both improved upon and built upon our existing brand, they also delivered an invaluable additional perspective on what we were trying to achieve. Working with them feels like we’re gaining an additional member of staff. Not only do they bring enthusiasm and passion to every new project they also bring a wealth of experience that they are eager to share.” Wendy Cook, Cinema Manager, Hyde Park Picture House