Continuing our relationship with Lyric Hammersmith, we were commissioned to design their 2011 and 2012 Children’s Brochures. To reflect Lyric’s approach to Children’s theatre, we explored a fresh and friendly creative. The style developed further to ensure it was unique to Lyric, making sure we set them apart from their competitors. What we created is a colourful, craft extravaganza, sure to grab any parent's eye! We got our scissors and glue sticks out to compose elements of the design and oh how we enjoyed unleashing our inner-child. Lyric's brushstroke logo is integrated seamlessly with use of colourful torn paper and each season is brought to life via handmade flowers, bees, butterflies, pinwheels, clouds sand and buckets - a real labour of love.
"Working with Wonder on our Children’s Brochures was a breath of fresh air. The format of our brochures has always been clean, simple and easy to use but we pride ourselves on a cover design concept that is in-keeping with our brand yet represents our fun and varied programme of work for children aged 2 – 7. It took only one conversation with Wonder and they came up with a number of excellent cover concepts. In record time they produced something that was not only the most striking and visually appealing of all our covers but, because the craft material theme was created by hand, it was unique to us and this is very important with regards to our brand. This brochure design represents everything I’ve wanted the children’s brochure to be and it was the fastest turnaround we’ve had yet. Wonder even helped us decide on a new stock that really makes the craft concept stand out but actually comes in way under budget. It’s noticeable that audiences are receptive to this new design, as we’ve had a high increase in brochure pick-up and lots of positive comments. I’m so impressed with the outcome that I had no hesitation in approaching them to produce our next brochure." Megan Hall, Marketing Assistant, Lyric Hammersmith
Every Saturday the Lyric invites a different children's theatre company into their studio to perform. Book tickets at www.lyric.co.uk.