The dating game has changed. Online is the global phenomena of the decade. Cupid commissioned Wonder to re-design the visual identity and create a new TV advert
It started with a series of workshops to analyse the business and market, re-define consumer profiling and map out a new desired experience for daters. This led to a fresh, bold creative look for cupid.com, with new website user interface and the production of a TV advert. Our team handled storyboarding, scripting, model and talent bookings, multi-location shoot, post-production, mastering and Clearcast clearance and distribution for broadcast.
The TV advert
Our team handled storyboarding, scripting, model and talent bookings, multi-location shoot, post-production, mastering and Clearcast clearance and distribution for broadcast. Art Director Bert Fowler, Director/Cinematographer Deane Thrussell, Writer Lisa Gardiner.
“Extremely versatile, offering an excellent level of service and support, incredible creative solutions with an overall strong strategic approach... I was overwhelmed with the results and would recommend Wonder for any marketing project.”
— Cupid.com
